KMVN-FM (93.9) is switching to Spanish-language programming – Los Angeles Times

mm1I wasn’t sure if I would be writing this letter this week, but considering some of the emails/phone calls I have received since the LA Times printed this story, I would like to take the time to address it, it’s a melancholy feeling.

I would like to thank everyone who made our program, “Movin Minds” such a great success. Since the inception of Movin 93.9fm, we have brought to you community based reporting and programming that has impacted many families, students, and individuals.

The success of Movin Minds is due to the support of our listeners, community and advertisers that supported the work of the station. We certainly put a different spin to Public Affairs.

It has been my privileged to have served you all and to have been the show right before “The Weekly Top 40” with legendary radio personality Rick Dees.

Many people should be thanked, our guests, our listeners, the wonderful staff at Movin 93.9, the amazing board ops who filled in from time to time and the best engineers in the world, Saul, Jorge and Oscar who were with me from day one, taking care of all the kinks and all of my anxieties!

A big thank you to Jimmy Steal, my boss and mentor who took a risk and offered me the opportunity to broadcast news and stories through this amazing medium.

Lastly, a very special thank you to our Movin Minds staff throughout the years: Jennifer Gonzalez, Margarita Chavez, Edgar Campos, and David “DJ Fluffy” Vasquez – you have all in your own individual, special way, made a huge impact on the show and its success.

Our last broadcast for Movin Minds will be next Sunday April 12th, 7-8am, Movin 93.9fm. 818.520.MOVE

The last three years have been my honor, and as always, thank you for making us a part of your Sunday mornings.

story:

The L.A.-area radio station is the home of deejay Rick Dees. Owner Emmis Communications will hand over the microphone to Grupo Radio Centro on April 15.
By Alicia Lozano
April 4, 2009

For the second time in less than three months, a local English-language radio station is switching to Spanish-language programming. KMVN-FM (93.9), the home of deejay Rick Dees, is handing the microphone over to Grupo Radio Centro, which owns 14 stations in Mexico, on April 15.

“The station is certainly improving its ratings, but is currently not profitable,” Ryan Hornaday, a spokesman for Emmis Communications Corp., said Friday. “This is an opportunity to monetize the station and create additional liquidity.”

Emmis, which also owns popular hip-hop outlet KPWR-FM (105.9), said it had entered into a long-term agreement with Grupo Radio Centro under which the Mexican broadcaster will pay $7 million a year for up to seven years — with Grupo Radio Centro obligated to purchase the station outright for $110 million by the end of that period or find another buyer for it.Indianapolis-based Emmis, which owns 23 radio stations nationwide, created a furor in 2006 when it dropped the country format at what was then KZLA-FM to install the rhythmic pop music format that it dubbed Movin’, temporarily leaving a gaping hole for country music in the Southland.

In hopes of attracting new listeners, Emmis brought Dees on board a few months later after he was famously fired from his top-rated morning show at KIIS-FM (102.7). But neither Dees nor the format ever caught fire.

In the most recent Arbitron ratings, for March, KMVN was tied for No. 23 in the Los Angeles-Orange County market with an average of 1.8% of the audience.

“It was slowly building a larger audience share each month and each quarter, but unfortunately it just wasn’t quick enough,” Hornaday said.

In January, Santa Monica-based Entravision Communications Corp. dropped the rock music format at low-rated Indie 103 (heard as a simulcast on both KDLD-FM in Santa Monica and KDLE-FM in Newport Beach) in favor of Spanish-language programming.

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One thought on “KMVN-FM (93.9) is switching to Spanish-language programming – Los Angeles Times

  1. adriana says:

    What a bummer. I know that the demographics point to more Spanish language radio stations, but I also think that radio in LA as really been on the decline in the past 10-15 years. Most stations have a canned format that lacks creativity, any room for independent bands or even the classics (I’m thinking old R&B and soul, without recycling the same motown hits and yes, classical music)… plus public affairs programming is so important…

    But this agreement with the Mexican broadcasting company also shows how closely tied we are economically.

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